Nicole by OPI announces that the brand will be producing three custom nail lacquer shades for Kellogg’s® Special K® beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.
The three custom shades include: Challenge Red-y (crème red), Pros & Confidence (crème turquoise) and Be Ama-Zing! (crème pink).
With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!
“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out.”This promotion will be available in the US where Special K products are sold.
As mentioned above, this April, Nicole by OPI will launch three custom shades for Kellogg’s® Special K® to encourage women to unleash their passion for color and be confident wearing it. The mechanics for receiving these shades are also mentioned above.
I was able to try these three shades, and here are my swatches of the Nicole by OPI and Kellogg’s® Special K® collaboration nail lacquers and my thoughts on them.
Nicole by OPI Pros & Confidence is a very pretty pink creme. It's your mid-tone Barbie pink. I gotta say I really am impressed with Nicole by OPI's cremes. They apply like a dream on the nails and are not streaky in application. They are a little on the thick side, but that is just perfect for me because they don't streak.
Nicole by OPI Challenge Red-y is a blue-based red creme. This is very pretty on the nails and very vibrant.
Nicole by OPI Be Ama-Zing! is a mid-tone blue/turquoise creme. This one also glides like a dream on the nails.
As I said, Nicole by OPI's creme formula is amazing. All these are pretty much opaque in one coat, but the second coat perfects the application and smooths everything for a great-looking creme nail look. As I said in a previous entry, I'd never tried Nicole by OPI because I was always infuriated with their bottle shape, but upon trying their creme formulas, I was instantly hooked.
To reiterate on how to acquire these special polishes, with the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!.
2 comments
This is a great campaign and these nail polishes are gorgeous!
Yes they are! I am really loving the cremes from NOPI.
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