Explore the World of NARS and Andy Warhol on New Micro Site

THE WORLDS OF NARS & WARHOL
COME TO LIFE IN NEW SITE
A MICROSITE FROM THE MAKEUP ARTIST AND THE POP ARTIST

To celebrate the NARS Andy Warhol Holiday Collection, NARS announces the launch of a new microsite dedicated to Warhol and his world of Silver Factory superstars.

Live on November 16, 2012 at narscosmetics.com/andywarhol, spend a famous “15 minutes” (or more!) exploring the site and learning about the man who inspired NARS Founder & Creative Director François Nars to create this exciting new limited edition makeup collection.

The site features several rich experiential innovations, such as a shoppable film and online catalogue. Visitors can also make their own art in a beautiful, user-generated Facebook contest.

EXPLORE THE SITE:

SHOPPABLE CATALOGUE
Lose yourself in this virtual catalogue, filled with interesting tidbits about Andy’s life and his famous friends. Then easily click to buy the products and gift sets they inspired.

NARS ANDY WARHOL FILM
Watch this stylized film, featuring a modern interpretation of Andy Warhol by François Nars, then shop the video for fun and glamorous products from the new holiday collection for your makeup bag.

HOW TO VIDEOS
Learn how to achieve beauty looks inspired by Andy and his superstars from NARS makeup artists, then shop the products used in each video.

”15 MINUTES OF FAME” UGC CONTEST (open to US residents only)
Upload your best Warhol-inspired beauty look, and share with friends on Facebook for a chance to win a grand prize of $1,000, or one of fourteen second-place prizes.

The site is live at narscosmetics.com/andywarhol and ready for you to explore, but the shoppable catalogue will be not launch until this Friday, November 16.