bareMinerals® Collaborates With Virgin Atlantic for “Upper Class Red” Pretty Amazing™ Lipcolor

bareMinerals and Virgin Atlantic are giving passengers a taste of the high life with the release of a signature Pretty Amazing™ Lipcolor in shade‘Upper Class Red’. The debut of the lipcolor will mark the first ever collaboration between both brands, and the launch of the airline’s redesigned Upper Class cabin this spring.

With the launch of ‘Upper Class Red,’ bareMinerals puts a new spin on the iconic ‘Virgin Atlantic Red’–giving high-flying passengers the chance to experience the jet-set glamour and style synonymous with the airline’s distinctive cabin crew, who are known for their trademark red lips, suits and shoes.

Virgin Atlantic’s female cabin crew will be wearing the ‘Upper Class Red’ shade onboard the new Upper Class Cabin which debuts this spring on the A330 flight from London to New York. “Red hot lips have always been a trademark of our cabin crew, signifying the strength and confidence they embody,” noted Rebecca Creer, Senior Spas and Grooming Manager at Virgin Atlantic Airways. Upper Class passengers lucky enough to be traveling onboard the inaugural flight will also receive a complimentary sample to experience the high-performance, hydrating formula in the signature crimson shade.

“bareMinerals Pretty Amazing Lipcolor provides the coverage of a lipstick with the high shine effects of a gloss, to deliver full-bodied velveteen color with a comfortable, long-wearing finish,” noted Sarah-Jane Froom, bareMinerals European Makeup Artist. “Plus, the striking red shade suits all skin tones making it the perfect choice for a little glamour on long-haul flights.”

Passengers who wish to purchase ‘Upper Class Red’ may do so on board Virgin Atlantic flights through the airline’s inflight shopping guide, Retail Therapy, and it will also be sold exclusively at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York’s JFK International Airport.

bareMinerals
Pretty Amazing™ Lipcolor
in ‘Upper Class Red’: $16.00