An explosion of your alter ego, Human Fundamentalism is about becoming who you are and not what society tells you to be. Beauty isn’t about conformity but the fundamental human desire to express your inner beauty on the outside.
Rise above mainstream limitations and join our world where individuality is received with celebration not derision: break the mould to show strength not instability.
Embracing our glorious imperfections and showing the world we’re not ordinary but extraordinary is what Illamasqua stands for.
We’re beyond conformity, celebrating instead freedom of expression. We’re beyond hiding who we really are. We are not a religion, but the singular opposite.
We are Illamasqua.
“Human Fundamentalism is the unique spirit and fundamental human drive for individuality. It’s a belief, a movement and an emotion. A connection with the spirit of the age and its global motifs. You are your own human hybrid, a unique nomad of street cultures and global trends.” Alex Box, Illamasqua Creative Director.
Human Fundamentalism is a celebration of humanity’s connection with colour, where blinding flashes of kaleidoscopic pigment provides a sharp contrast to warmer tones, resulting in a saturated palette that catapults your alter ego to the next level of self-expression. Mix contrasting textures – including a myriad of matts, glorious creams and rich metallics… to express your true self. This is nonconformity at its most fundamental and at its unpredictable best.
"Human Fundamentalism to me is physical expression of your self-belief, sharing your opinions with colour that shape the narrative of your thoughts and inner self. It is a statement of conviction and colour confidence, it states, this is me and now see what I see, be tinted by how I express colour and behold an oblivion to social convention and constraints."
David Horne, Illamasqua Director of New Product Development
Products
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Powder Eye Shadow (£15.00)
An explosion of highly pigmented Powder Eye Shadows in six bold shades: Burst (Blue Green), Cancan (Lilac Purple), Pivot (Yellow Green), Vernau (Yellow Ochre) Obsidian (Rich Black), and Sex (Pure White). Intense and long-lasting the easily blendable shades express every aspect of your humanity.
Sealing Gel (£10.50)
A single drop of Sealing Gel turns any powder product into a water-resistant, colour-intense paste, perfect for adorning your face and body with bold tribal stripes, intricate gentle lines or bold geometric patterns of pigment. Use with Human Fundamentalism Powder Eye Shadows to unleash your artistic potential.
Palettes (£30.00)
Fundamental Palette – The Fundamental Palette is a playground for self-expression, created to allow you to experiment with contrasting textures, from glistening Liquid Metal in molten pewter to matt Cream Pigment in mint green. Coupled with two vibrant Powder Eye Shadows in Inception (Rich Violet) and Hype (Bold Yellow) this palette demands nonconformity.
Neutral Palette – Create sculpted highlights and stark contours anywhere on your face and body with these four fundamental Powder Eye Shadows. From new matt shades in Stealth (Creamy Buttermilk), Wolf (Chocolate Brown) and Vintage (Antiqued Gold) – a shade exclusive to this palette - to the accents of Obsidian (Rich Black), express your inner light and darkness in a rich riotous glamour.
Precision Ink (£17.00)
In pure white, our Precision Ink in Scribe is the ultimate anti-liner - subvert expectations and highlight the unconventional, creating white-lined eyes and white-out brows with Precision Ink’s super-fine tip. Waterproof and extremely long-lasting, Precision Ink also makes the perfect nail art pen! Just apply on top of any shade of Nail Varnish then seal with Illamasqua Top Coat.
Nail Varnish (£13.50)
New Nail Varnishes in Nomad (Bright Jade) and Stance (Bright Mauve) are fearlessly fresh and vibrant. High-gloss and packed with pigment, they are the most stunning shades of idiosyncrasy.
Lipstick (£15.50)
Dare to be you by choosing our vibrant new Lipstick shade, Apocalips (Bright Teal). This stunning turquoise blue shade speaks of uncompromising self-expression, the fundamental desire to stand out and a deep connection with the power of pure colour. However, if your alter ego manifests itself in the richest of reds, our deep scarlet Lipstick in Box [named after our Creative Director Alex Box, who designed it!] takes you way beyond conformity.
Skin Base Foundation Shade Au (£25) Limited Edition
When the world says blend in, we say stand out - Skin Base Foundation in Au [the chemical symbol for gold] contains micro flecks of subtle metallic shimmer combined with our cult BB cream-inspired foundation that smoothes, softens and conditions your skin. Mix with foundation for a subtle glow, underneath for a luminous glow, or go all out and transform yourself in to a gilded god or goddess. (Editors Note: I will be reviewing this product and sharing my thoughts in a future entry.)
Human Fundamentalism is available from March 12, 2012 to pre-order, and on March 15th 2012 at www.illamasqua.com.
Socialize With Illamasqua
The series of images from the collection are seen above, and depict what the brand is known for: freedom of self-expression, creative artistry, and not conforming to society's expectations of make-up and beauty. The rest of the images can be found on the Illamasqua website. Illamasqua will be posting Get The Looks, Behind the Scenes imagery and films and much, much more on their new Socialise site - Illamasqua's social space for their fans and consumers to come and interact with the brand. You can leave comments, swatches, and reviews on the site. That's a cool way to interact with the brand's creative minds.
Illamasqua has two great offers running at the moment, whereby you can create a Bespoke Gift by purchasing ANY Illamasqua Nail Varnish on illamasqua.com [including the new Stance and Nomad shades from the SS12 Human Fundamentalism campaign] with a Top Coat and Base Coat for just £30 or buy any Lipstick and any Lipgloss [including the new Apocalips shade from SS12 Human Fundamentalism campaign] for £20.
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