Estée Lauder Introduces Double Wear Stay-in-Place Flawless Wear Concealer SPF10
A New, Improved Concealer Formula that Delivers the Look of Flawless, Perfected Skin!
Not all longwear concealers are created equal… Introducing NEW Double Wear Stay-in-Place Flawless Wear Concealer SPF10, the latest addition to Estée Lauder’s popular, high performance Double Wear Makeup franchise. This new and improved concealer formula not only delivers the longwear you have come to trust, but also now features a natural satin finish you will love! Infused with mineral-derived ingredients that are suitable for all skin types, this exceptionally lightweight cream concealer immediately reduces the appearance of lines and imperfections, creating a perfected look of flawless skin that lasts all day. With the Double Wear promise of up to 15 hours of longwearing, stay-in-place coverage, New Double Wear Stay-in-Place Flawless Wear Concealer SPF10 is water, sweat, humidity and transfer-resistant, to help prevent it from slipping, sliding or melting away during your busy day.
The concealer’s enhanced formula has been enriched with several new technologies and ingredients:
• New SkinFlex polymers help ensure longwear coverage that stretches with every expression, squint and smile without ever settling or creasing
• A new Moisture Fill Complex infused with emollient ingredients, including Hyaluronic Acid and natural oils, helps provide non-drying coverage with improved blendability and works to smooth skin’s appearance.
• A new, beautiful satin finish was created with a special blend of soft focus pigments and a luminous pearl blend for skin that looks beautifully, naturally flawless all day.
• Enhanced with Vitamin E, and with SPF 10 for protection.
Featured in a new, modern and sleek elongated clear package with a flushed golden cap and Estée Lauder signature blue deco, Double Wear Stay-in-Place Flawless Wear Concealer SPF10, is oil free, fragrance free, non-acnegenic and Dermatologist tested with stay-true color that is transfer-resistant, non-drying, noncaking, non-streaking and non-settling. Available in a range of 10 shades to suit every skin tone.
To apply, simply dot concealer over the desired area and use your finger to pat and blend. Alternatively, use Estee Lauder’s Concealer Brush by applying concealer first to the back of the hand and then using the brush to apply product to the desired area. Pair with Double Wear Stay-in-Place Makeup SPF 10 and/or Double Wear Stay-in-Place Powder Makeup SPF 10 for the perfect complete face look. When desired, quickly and easily remove the concealer with Estée Lauder’s Take it Away Longwear Makeup Remover Towelettes.
Suggested Retail Price for Double Wear Stay-in-Place Flawless Wear Concealer SPF 10 is $22.00.
Availability: NEW Double Wear Stay-in-Place Flawless Wear Concealer SPF 10 will be available at Estée Lauder counters nationwide, www.esteelauder.com and major international airports beginning in September 2011.
I've heard so much about Estee Lauder's Double Wear foundation and how it really doesn't budge on the skin and gives such a flawless finish, so I've been really wanting to try the Double Wear line. Now, here's another product with a new design and improved formula, the Double Wear Stay-In-Place Flawless Wear Concealer SPF10 (what a mouthful!). This product does look promising, especially for people like me who lack sleep many times and have to use a product to conceal dark undereye circles.
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