Introducing Bare Minerals READY Solid Mineral Eyeshadows

The Afterparty Quad

The Vision duo

New bareMinerals Ready Eyeshadows and our famous original bareMinerals® Eyecolors are creamy, silky smooth, and provide seamless blendability giving you the gentlest, purest high-performance eyecolor. They apply velvety smooth, avoiding any pulling or tugging of the eye area and offer stay-true color that won’t smudge or run. Beautiful alone, you can also layer for rich contrasts in texture and depth, and play with sheer-to-opaque payoff for all-over lid color and crease contouring. As always, every bareMinerals Eyecolor and bareMinerals Ready Eyeshadow is formulated without preservatives, talc, fragrance or other chemical irritants.

Created through a unique cold-pressed method, we’ve combined our proprietary SeaNutritive Mineral™ Complex—composed of positively-charged sea minerals extracted from nutrient-rich algae and seaweed—with powerful antioxidants, cold-pressed borage oil, caffeine and cucumber. Our solid concentrate is clinically proven to deliver potent anti-aging benefits including depuffing and antioxidant protection for a softer, smoother, revitalized eye area. It looks like a powder but feels like a cream with a non-drying formula that delivers a beautifully smooth application of vibrant long-wearing color plus incredible skin-renewing benefits. Extraordinary performance, exceptional makeup. No parabens, no binders, no fillers, no synthetic chemicals, no kidding.

You now have free reign to experiment, mix and match...and be fabulous.

Can you believe this? This is a dream come true! I've always loved Bare Minerals shadows (if you read through my blog, you'd see that I've been a big fan of mineral makeup since the beginning), but many are turned off by the loose pigments and messy application. I have been playing around with minerals and pigments long enough to know that with the right technique, these products are not messy at all, but I understand the gripe of many about loose shadows. Well, complain no more! The new Bare Minerals READY Eye Shadows, quads and duos will launch on September 29, 2011! I am so ready for READY!

It may look like your regular pressed shadow, but it’s not. Bare Escentuals has pioneered a way to create solid minerals and vibrant color while preserving all the powerful skin benefits of sea minerals that are lost through conventional pressing methods. These shadows are infused with Bare Escentuals' proprietary Sea Nutritive Mineral Complex, composed of positively charged sea minerals from nutrient-rich algae and seaweed. As with all Bare Escentuals shadows, these new READY shadows are free of binders, fillers, parabens and harsh chemicals.