Coinciding with the new book Makeup Your Mind: Express Yourself, by Founder & Creative Director François Nars, NARS is excited to announce the launch of www.makeupyourmind.com, a community website featuring an interactive social game for all NARSissists!
http://www.makeupyourmind.com/ is a virtual global gallery that will showcase the users’ personal interpretation of beauty by allowing them to recreate twelve selected looks from the book, upload their images, and garner votes on the best looks for the opportunity to win one of 13 prizes, including a trip to New York City to join NARS backstage during New York Fashion Week,
HOW IT WORKS:
· Select one of 12 looks from the website and follow the onscreen step-by-step instructions (taken directly from the book) to achieve the look.
· Post a picture of it to the website by connecting through Facebook Connect (and become a “NARSissist”).
· Vote on (or “heart”) which look you think was personally interpreted in the best way
· Once you upload your image, a post will be added to the “wall feed” on your Facebook page
· Users can also participate by simply browsing the website and voting for their favorite “NARSissists”
· The game will run for 4 months from May 6, 2011-August 31, 2011
· Official rules for the game can be found at www.makeupyourmind.com
THE PRIZE:
· The user with the most hearts by September 1, 2011, will win the grand prize: a trip for two to New York City to join NARS backstage at Fashion Week in February 2012 (including two round-trip airfare tickets, two nights hotel accommodations, backstage access to select NARS shows, a makeup consultation at the NARS flagship boutique, and a gift certificate to a trendy NYC restaurant for each night)
· Ten runners-up will receive secondary prizes—gift sets created exclusively for the launch of Makeup Your Mind: Express Yourself
ADDITIONAL:
· Visit the NARS Facebook page to see the top-ranking NARSissist and information regarding special, local events promoting the book throughout the United States
· Use the hashtag #MUYMEY after you’ve visited the site, tried a look, and/or uploaded a photo!
· Let the @NARSissist know when you’ve participated!
ABOUT THE BOOK:
The book is an ultimate beauty manual turning the lens on real women and men of differing ages and ethnicities and brings together makeup-application instruction and vivid portraits of “before” and “after” images with overlaid acetate diagrams, debuts this month.
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