“The 21st-century Rouge Automatique is created for a mischievous and stylish woman. In one flick of a finger, she reveals the lipstick that will embellish her smile and make her glow with radiance.”
— Olivier Échaudemaison, Guerlain Creative Director
While searching through the immense Guerlain archives, Olivier Échaudemaison found a small Art Deco wonder created in 1936 that captured his attention: the original “Rouge Automatique.” Though the legendary lipstick’s craftsmanship and hand finishes were commonplace at the time, the lipstick packaging was a revolution in itself with its single hand push to reveal luxurious color. Olivier now reinterprets Rouge Automatique for the 21st century – re-innovating the piece as the first lipstick without a cap and with an application technique requiring only a single hand.
With “Ne m’oubliez pas” (Forget me not) in 1870, Aimé Guerlain was the first to create the wax lipstick in a gold plated tube - inspired by a cylinder used to mold candles. The new Rouge Automatique builds on this heritage with a lipstick encased in a sleek, structural, gold chamber. Simple, clever and coveted. An elegant accessory steeped in history. And featuring an innovative new formula with a fine, sensual texture that glides over lips to melt on the mouth like second skin…
Formulation: An innovative and delicately sheer formula delivers on 3 promises:
• OBJECTIVE 1: Second-Skin Texture
Sensory oils + waxes with different fusion points gradually liquefy during application, depending on temperature of the lips. The result is a soft sensory film that becomes one with skin, offering impeccable coverage that is neither too oily nor too thick. A lipstick so comfortable that you’ll forget your wearing it.
• OBJECTIVE 2: Boosted Colours
Cristal Pigment is a non-opaque pigment that makes it possible to obtain luminous, clear and pure colors. The result is unprecedented light and luminous beiges and pinks that feature tailor-made shine with made-to-measure sheerness.
• OBJECTIVE 3: Long-Lasting Hold
Offering exceptional shine, stay-put and feather-proof color, the formula utilizes a complex of oil and resin that act in harmony to accentuate shine and hold. The oil is rich, not sticky, with high refraction power.
25 NEW SHADES in 25 legendary names, alluding to the Guerlain spirit and creations
Unforgettable Beiges Passionate Reds Flamboyant Oranges Loving Pinks
100 APRÈS L’ONDÉE
101 VOILETTE DE MADAME
102 NE M’OUBLIEZ PAS
103 CHANT D’ARÔMES
104 JICKY
105 VOL DE NUIT
120 COQUE D’OR
121 ROUGE D’ENFER
122 LIU
123 HABIT ROUGE
124 SAMSARA
125 VEGA 140 MITSOUKO
141 QUAND VIENT L’ÉTÉ
142 FLEUR DE FEU
143 NAHEMA 160 BAL DE MAI
161 CHERRY BLOSSOM
162 BLOOM OF ROSE
163 ROSE BENGALE
164 CHAMADE
165 CHAMPS-ÉLYSÉES
166 SHALIMAR
167 GUET-APENS
168 L’HEURE BLEUE
Availability/Pricing: The new Spring shades of Rouge Automatique are available in April 2011 for $35 at select locations of Saks Fifth Avenue, Neiman Marcus, Nordstrom and at Bergdorf Goodman.
No comments
Post a Comment