New York, New York (December 20, 2010) – Building on the success of its e-commerce site, which first launched in 2007, YSL Beauté, a division of L’Oreal USA, is re-launching its website with a fresh new look and much more. YSLBEAUTYUS.COM will continue to offer the alluring sentiment of luxury synonymous with the Yves Saint Laurent brand plus an even more personalized shopping experience through expert “How-To Videos” and personalized beauty tools such as:
o Lipstick Finder: allows you to shop by color or customize your search by finish, texture, & collection to find the perfect lipstick.
o Touche Eclat Shade Finder: helps you find the perfect shade of the iconic highlighter.
Developed exclusively for the U.S. market, YSLBEAUTYUS.COM will allow visitors to discover and buy fragrance, make-up and skincare products from the comforts of their home, the convenience of their office, or wherever their Wi-Fi takes them.
YSLBEAUTYUS.COM capitalizes on best-of practices as well as new and improved technologies, including color photography swatches to accurately display all make-up shades instead of pantone references which are used as a guide on many sites. The site also boasts:
- Online exclusive products
- A monthly newsletter featuring makeup tips, skin care advise and fragrance news
- The best stocked YSL counter in the country
- An easy access YSL store locator
- 24 – 7 hour customer service via e-mail or directly from the site
- A review of media clippings showcasing products in the news
- A link to the Yves Saint Laurent fashion website featuring runway trends
In addition, exciting new features will be added in the coming weeks including:
- Foundation Finder: helps you find the best foundation shade using our easy-to-use tool.
- Color Mirror: a virtual makeover tool using the latest technology available.
- Customer Reviews: users have the opportunity to rate and review YSL’s products.
- more how-to videos
- a live chat functionality
- an automatic replenishment program
“The go-to destination for the luxury cosmetics customer has just gotten even better, whether you’re looking to discover the season’s newest products or you’re the devoted fan who wants to quickly replenish her Opium or Touche Eclat. The site was designed to represent the ultimate shopping experience for all discerning on-line customers who expect personalized service, the widest selection, highest quality and maximum efficiency” says Marc Rey, Chief Executive Officer of YSL Beauté U.S.A.
Visit YSLBEAUTYUS.COM and discover a new world of YSL this New Year.
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