NARS introduces its Fall 2010 Collection, an assortment of bright, matte colors and cool shimmering shades. The collection features François Nars’ inimitable muse Daphne Guinness in the campaign. Throughout his illustrious career, NARS Founder and Creative Director François Nars has been inspired by iconic beauties whom, he says, “are larger than life, unforgettable and posses an elegance that’s timeless.”Perhaps no one fits that description better than Daphne Guinness, Nars’ mesmerizing muse and inspiration for the NARS Fall 2010 campaign. Sexy, sultry, daring and decadent, Daphne “is the ideal icon to capture Fall 2010’s old-Hollywood meets futuristic look,” says François. Below are the highlights, including Daphne Single Eyeshadow, named for Daphne Guinness.
Throughout his illustrious career, NARS Founder and Creative Director François Nars has been inspired by iconic beauties whom, he says, “are larger than life, unforgettable and posses an elegance that’s timeless.” Whether avant-garde or A-list, the NARS woman is simply irresistible. Perhaps no one fits that description better than Daphne Guinness, Nars’ mesmerizing muse and inspiration for the NARS Fall 2010 campaign. Sexy, sultry, daring and decadent, Daphne “is the ideal icon to capture Fall 2010’s old-Hollywood meets futuristic look,” says François.
It was only fitting that Nars chose to name an eyeshadow after his muse, Daphne, a color that is as bold and beautiful as the woman for whom it was named. To magnify the arresting impact of the magnificent Ms. Guinness, Nars designed and photographed her in a kaleidoscope of mirrors, creating a virtual funhouse of reflective images. The result: A whirl of alabaster skin, hypnotic violet eyes, dazzling diamonds and Clara Bow lips.
More after the jump!
Daphne
Style icon. Designer. Model. Heiress of haute couture. Named after Daphne Guinness herself—François Nars’ inimitable muse—this hypnotizing matte, deep-violet single eyeshadow exudes excitement. Apply liberally across the lid up to the brow, blending outward. Head-turning.
Douceur
Douceur. Fr.: Sweet, gentle, delicate. NARS Douceur Blush: A soft pink-brown hue that lightly imparts a honeyed brown kiss of innocence on cheeks. Unique to the Fall 2010 collection, the powder is lightly etched with the NARS logo. Use to contour from the apple of the cheek upward; warm forehead, jaw line and nose.
Mangrove
The magnificence of this tropical tree, captured in the softest, mellow yellow laced with lime. Richly pigmented and crease-resistant, use this single eyeshadow to highlight the inner corner of the eye, as a bright base shade for the lid or to diffuse a deeper shade by sweeping it into the bridge.
Coconut Grove
Grooving in the Grove—Miami’s magical neighborhood on Biscayne Bay—has
attracted musicians, artists, and writers for decades. Dense, dramatic, and
daring, this dark chocolate-cum-taupe confection increases depth on the lid
and doubles as a lash liner when used wet.
Rouge Basque
Inspired by the inside cover of a book from the famed French countryside,
François Nars envisioned the quintessential red from the Basque region. The
result is lipstick with a luminous satin finish. It is as deeply pigmented as the region’s history and as bold as the wine for which the area is known. Pair with NARS pencils, or apply with a NARS lip brush.
Strawberry Fields
Imagine juicy, mouthwatering strawberries, just picked. Then delight in the
serious, yet sexy shine of this bright pink confection. Worn alone or over NARS lip products, the gloss’ Vitamin-E enriched formula seals in moisture. Lips feel supple and hydrated.
PALLADIUMOnce the NYC hot-spot, characterized by glamour, glitz, and decadence. This sparkling turquoise soft touch shadow pencil rocks with all the vibrancy and sex appeal of its namesake. Layer it with other NARS eye products—or go it alone— to line, accent, highlight or illuminate unforgettable eyes.
Tzarine
Love, sex and power. Russia’s empresses had it all. Inspired by royalty, the eyeshadow duo pairs the majesty of platinum gold infused with silver reflections with a bold, steel grey. Swipe and shadow along the upper lid or smudge along the lower. Positively regal.
Rajasthan
Sacred temples and scorching deserts. Bengalese tigers and Bagaru prints.
India’s largest state fascinates and tantalizes. Like its namesake, the Rajasthan Eyeshadow duo is an exotic palette, playing glazed almond against cool charcoal. Worn solo, blended or layered, the look signals drama.
Q&A WITH FRANÇOIS NARS
Why did you cast Daphne Guinness in the Fall 2010 campaign?
I loved working with Daphne Guinness on the 15X15 Project and wanted to work with her again. She is very creative, elegant and so high society. So very decadent with a British background. She is THE NARS woman—we even named an eyeshadow after her this season!
Why did you name an eyeshadow after Daphne?
When I saw her wearing the bright purple hue at the campaign shoot, I immediately knew it should be named after her. The eyeshadow looked like it was made for her—so mesmerizing and regal, like Daphne herself. I’m always inspired by so many different things when it comes to naming products—art, people, fashion, travel, music and nature.
Why did you build a set of mirrors to photograph Daphne?
Daphne herself was the inspiration for the campaign. She is so amazing to look at that we thought, why not have more of her! So we used the mirrors to multiple her image 5, 10 times.
What did you want to achieve with this collection?
I wanted a collection that was Old Hollywood meets futuristic, which is also very much Daphne’s style. I love the bold hues—the deep red in Rouge Basque, the intense brown in Coconut Grove, and of course the regal purple in Daphne.
How should women update their makeup look for the Fall?
I hope women aren’t confined to trends and take the change of seasons as a chance to experiment! This season, there are so many great bold hues for women to try—vibrant reds, deep brown, fresh blues. Mix the shades and textures and don’t forget to have fun!
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