m.maccosmetics.com features will include:
· Access to the latest M.A.C Collections, all product categories, discontinued ‘Goodbyes’ and Gift cards for purchases on-the-go;
· A Bestseller’s page and comprehensive Search from every page for super easy and speedy access to M.A.C most popular shades;
· A Store Finder to search M.A.C Pro, Retail and Department store locations, with maps and click-to-call functionality;
· 11 Artists in Action How-to videos, bios on all M.A.C Senior Artists, the latest Artist Faves and the chance to Email an Artist for tips;
· Access to your My M.A.C account for reordering past purchases, order tracking, saving your Favorites and managing your address book, credit cards etc;
· Social sharing allowing visitors to suggest products to their social network via Facebook, Twitter and more;
· Email sign-up page to opt-in for alerts and updates on all M.A.C news and views;
· Click to call M.A.C’s 24/7 customer service team for product recommendations and advice and phone ordering.
Wanna know some trivia on mobile shopping and connectivity? Here are some interesting tidbits:
U.S. m-Commerce Growth (Forrester):
∙ In 2010 mobile shoppers are expected to spend $2.4 Billion (100% growth YOY)
∙ By 2015 they are projected to spend $119 Billion
Top mobile shopping activities (Forrester):
∙ Locate a nearby store to purchase a product
∙ Look up product information while shopping in a store
∙ Compare prices while shopping in a store
The mobile shopper (Forrester):
∙ High income earners - $103k average income.
∙ Female – 49%
∙ Gen X (average age 36)
Enjoy MAC Mobile!
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