NARS Summer Collection 2010 And Q & A With François Nars

The NARS Summer 2010 campaign was created and photographed by NARS Founder and Creative Director François Nars. Once again, as with the Spring 2010 collection, Amber Valletta sits at the forefront of the campaign. Her look transformed into François’ vision of Catherine Deneuve’s character Sèverine in the movie Belle de Jour.

“Her character is beautiful and elegant. Her look is effortless—she has an incredible inner sophistication,” says François.

The collection is designed to look striking on a wide range of skin tones and let women’s natural beauty shine through. “I designed the makeup to bring a natural-looking glow to the skin, while allowing women to have
fun with color. After all, summer is a playful season, nothing should be too complicated!”

Below are details on the collection, available April 15th at narscosmetics.com.

Enchanted Cream Blush, $26
This soft-peach cream blush delivers a hint of shimmer and smooth, silky color for a luminous complexion. The vitamin-enriched formula is long-lasting and blends easily for a sheer flush and healthy, glowing
summertime skin. It’s sure to attract, entrance and delight.



Burn It Blue Duo Cream Eyeshadow, $32
This iridescent ocean-blue paired with turquoise creates a lively duo cream eyeshadow. The soft cream formula can be applied with the fingertips or a brush for more precision. Swipe one shade over the eyelid or layer one upon the other—the overlay is delicate, yet striking.



Cayenne Cream Eyeshadow, $22
A spicy, deep brown cream eyeshadow that is intensely rich yet carries a weightless texture. The intensely rich shade is tempered by a weightless texture, making it a versatile summer option. Use it to line or swipe
it across the entire lid. Apply it sheer or layered for more color, intensity and pop.



Love Devotion Lipstick, $24
A nourishing, long-lasting sheer guava lipstick



Coup de Coeur Lip Gloss, $24
Just like the French phrase it’s named after, this shiny, sheer apple-brandy tinted lip gloss is sure to yield love at first sight. The convenient wand application is perfect for adding gloss throughout the day for ultra-tempting fullness.



Lamu Multiple, $38
This multi-purpose tool is now available in a fresh, glazed-apricot shade. The multiple’s gold sparkles create shimmering accents and gives a glowing complexion. The lightweight, foolproof color is quick and easy,
and takes the guesswork out of what goes where.



Versailles Nail Polish, $16
This regal, opalescent, champagne-gold nail hue shimmers, creating a light-catching tint. The durable formula creates a gilded sophistication and a majesty that’s very modern.

Q&A WITH FRANÇOIS NARS


What made you think about Séverine in Belle de Jour for this collection?

Séverine’s look was not complicated—this wasn’t a woman who wanted  to do her makeup all day—but that doesn’t mean she wasn’t polished.  Effortless looking makeup can often be the most elegant, allowing a woman’s natural beauty (and personality) to shine through—especially during the summertime.

What makes the collection special?

The hues for this collection are sexy, sensual and compliment a broad range of skin tones. It brings a lovely glow to any and every complexion. I’ve avoided the cliché of making everything pink. For me, summertime makeup should be sheer, reflect the light and be easy to apply. But it should still have pops of color—like the Burn It Blue Duo Cream Eyeshadow.

What comes to mind when you think of summertime makeup?

Sheer formulas! They are more forgiving. They go on so translucently and require less precision—lips can be done quickly; lids require just a swipe or two (using fingertips, if that’s preferred). Of course, a more built up look is always possible—that’s the beauty of these formulas.