Introducing In Bloom Fragrance By Reese Witherspoon For Avon

Avon introduces In Bloom, the first fragrance developed in partnership with Reese Witherspoon. Alluring and mysterious, In Bloom by Reese Witherspoon is for the multi-faceted woman who’s down to earth yet glamorous, elegant, authentic and confident.

The fragrance is an invitation to experience the sensual side of a woman. Precious and exquisite, the scent combines a delicate femininity with a seductive allure and a mysterious beauty.

"In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese Witherspoon. “We had a great big Magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume. In Bloom is indicative of where I am in my life today. I'm feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling¬¬—it's very sensual, very romantic and alluring.”

The Fragrance:
In Bloom is a Floral Oriental Woody fragrance that sparkles with a provocative blend of feminine floral notes:

TEMPTING TOP NOTES
Georgia Peach Tea Leaves, Crisp Greens

INTOXICATING HEART NOTES
Star Gardenia, Magical Magnolias, Night Blooming Jasmine

SEDUCING BACKGROUND NOTES
Enveloping Cashmere Woods, Hypnotic Florals, Amber Wood Crystals

Packaging:
The golden hue of In Bloom glows through a delicate, rounded glass bottle topped with a flower in full bloom.

The Limited Edition Parfum:
The fragrance will also be available as a limited edition Parfum that features a lavishly sensual and concentrated mix of blooming flowers. It is housed in a special gift box, featuring a bottle charm of Reese’s monogram.

The In Bloom by Reese Witherspoon Fragrance Collection
In Bloom by Reese Witherspoon Eau de Parfum ($34.00, 1.7 fl. oz.)
In Bloom by Reese Witherspoon Limited Edition Parfum ($59.00, 1 fl. oz.)
In Bloom by Reese Witherspoon Body Mist ($15.00, 3.4 fl. oz.)
In Bloom by Reese Witherspoon Body Lotion ($15.00, 7 fl. oz.)
In Bloom by Reese Witherspoon Shower Gel ($15.00, 7 fl. oz.)

Availability:
In Bloom by Reese Witherspoon exclusively for Avon will be available beginning in November 2009 through Avon Representatives nationwide. To find an Avon Representative call 1-800-FOR-AVON or visit www.avon.com.