Hard Candy is Launching Next Week at Wal-Mart

In just one week, Hard Candy, a colorful, tempting and addictive cosmetic brand will be hitting the mass market shelve at the largest retailer in the world – Walmart. It’s the first time a prestige cosmetics collection has gone mass and features unique, specialty products.

Hard Candy products have formulas that are worthy of the prestige market and ahead of the trends with star products like Painted Lady Manic Shine Intense lip color, Eye Tattoo and Balm Girls Tinted Lip Balms. There is a nod to the company’s storied heritage featuring Just Nails polish (yes, the rings are there!), Eye Candy shadows and Fortune Gloss – complete with a tiny Magic 8 ball.

Unique components and stellar merchandising clearly sets the brand apart from its mass brand neighbors. Hard Candy looks like it belongs in Sephora but the pricing totally defies the product offering. Hard Candy is a collaboration between NuWorld Beauty and Walmart insuring that mass market consumers will have access to an out of the box, forward thinking, fun, affordable, quality cosmetics brand. Walmart’s commitment to beauty has been matched with Hard Candy’s drive toward innovative break though style.