UPDATED 3/28/09: To check out my REVIEW of Colour Ready CLICK HERE.
Seeking alternative energy,
increased mileage from makeup…
Colour Ready revs up the Prep + Prime
idea, a true hybrid formula between science
and beauty.
New Transparent Finishing Powder and Line Filler are our lightest yet, in fact invisible when applied, but their silky colourless polymers set and stabilize makeup instantly. The only way to start when you sit down in front of the mirror. Prep + Prime Skin Refined Zone is your stay-put fit on skin that minimizes the appearance of pores without clogging, and visibly diminishes them over time. Two Lipsticks, Eye Shadows, Penultimate Eye Liner and Eye Brows in an essential palette are a habit to happily acquire – COLOUR READY IS AS BASIC AS YOUR 4-INCH HEEL LOUBOUTINS.
LIPSTICK
Show Orchid Vivid hot pink
Impassioned Amped-up fuschsia
Suggested Retail Price $14.00 U.S./$16.50 CDN
EYE SHADOW
Bitter Vivid bright golden green flecked with shimmer
White Frost Vivid bright white with icy shimmer
Suggested Retail Price $14.50 U.S./$17.00 CDN
PENULTIMATE EYE LINER
Rapid Black True Black
Suggested Retail Price $16.50 U.S./$20.00 CDN
EYE BROWS
Stud Deep rich blackened brown
Suggested Retail Price $14.50 U.S./$17.50 CDN
PREP + PRIME LINE FILLER
Suggested Retail Price $19.50 U.S./$23.50 CDN
PREP+PRIME SKIN REFINED ZONE
Suggested Retail Price $19.50 U.S./$23.50 CDN
PREP + PRIME TRANSPARENT FINISHING POWDER
Suggested Retail Price $21.00 U.S./$25.00 CDN
BRUSH
129SH All-purpose for blush or face powder. This brush is particularly good for blush application. The fibers are soft and form a full, rounded shape.
Suggested Retail Price $34.00 U.S./$41.00 CDN
Available
North America April 2, 2009 at all M·A·C locations, 1.800.588.0070 and www.maccosmetics.com
MAC Prep + Prime Line Filler, Skin Refined Zone & Transparent Finishing Powder
Q&A with Nick Gavrelis
Vice President, Global Product Development, Face and PRO, M·A·C Cosmetics
Q: Can you talk about the concept of the Prep + Prime collection? How does it differ from typical skincare products?
M·A·C Prep + Prime products bridge the gap between makeup and skincare. Given M·A·C’s inherent credibility with makeup, this premise has really matured over the years. The primer category has become more relevant and now has such a following that we needed to expand our offering. Prep + Prime is a unique franchise for M·A·C. When we launched the original products, we knew they would have a cult following — not just with M·A·C artists but also other professionals and ultimately the consumer.
Q: How does Prep + Prime differ from other primers and fillers on the market?
Prep + Prime products are different because they were specifically developed to work with all of our makeup products. Because primers often fall under a skincare category, products are not formulated to necessarily perform with and enhance the look of makeup. We developed Prep + Prime and formulated them to work and play well with foundations and powders. They are also designed to be used under or over makeup—or even alone, for an “un-makeup” look. Prep + Prime products refine the appearance of skin without color or coverage, which makes them appropriate for men to use because they don’t feel like they’re wearing makeup. The global feedback from M·A·C artists grooming men for fashion, film, etc is that these products have provided an approachable way to apply makeup on men without any intimidation. Prep + Prime truly works for All Ages, All Races, All Sexes.
Q: What was the strategy behind launching these 3 new products? What needs do they fill?
M·A·C started out as a very young brand, and over the years, our fans grew older and we needed to address their changing needs. Prep + Prime is our introduction into anything having to do with aging — filling in lines and embracing a facet of cosmetics that we haven’t really done before. Hence the development of Prep + Prime Line Filler. While this yields beautiful results for an older consumer, it also lessens the look of imperfections that a younger woman may have.
Skin Refined Zone came about because pores are always an issue for any person, regardless of age. This product actually treats the skin and the pores as well. There is an instant result as well as long term claims and benefits.
Transparent Finishing Powder was simply amazing from the start, the formula, the texture, everything. No one has ever considered powders in this way — as both a treatment and a makeup powder. The powder can be used under or over makeup and is amazing at eliminating shine without buildup or appearing cakey.
Q: Can you briefly discuss what each of the new products brings to the collection in terms of new technology, ingredients and end results for the user?
Prep + Prime Line Filler: Our M·A·C consumer becoming more and more sophisticated – they wanted products that would have both instant and lasting results. So with the Line Filler we wanted to build in long-term benefits for a reduction in pore size and facial expression lines to ultimately create smooth, refined skin. There is an immediate filling of the lines using three different technologies: Advanced Optics uses microspheres to scatter light and give optical blurring as well as absorb sebum. For the Line Filler, we also developed what we called Expression Relaxing Technology with Gatuline and Argireline. Together they help relax the look of facial tension and expression lines by boosting skin’s natural collagen production. The lines are filled from the inside out and skin instantly looks younger. After 8 weeks of use, 83% of users showed lifting improvement and 87% had a reduction of lines. It’s also very comfortable on the skin, neither tight nor heavy and works well with makeup. This triggers the skin’s internal healing mechanism to fill in the visible lines and wrinkles. This is a new approach to lessening the appearance wrinkles and fine lines giving you your younger skin back, but better.
Skin Refined Zone: This product is all about hi-tech optics. The microspheres fill in the lines, diffuse light and absorb excess oil. There is an immediate matte look to the skin and a reduction in the overall pore size. Over the next 4-6 weeks of use, pores shrink to two-thirds of original size. Continued use will show more long-term results and improvement. The product also contains a low level of salicylic acid to get rid of bacteria.
Transparent Finishing Powder: This powder has already become legendary with the MAC PRO Team and freelance artists at Fashion Week. One thing we really strived for was a powder that would have long-lasting effects but also feels feather-light and has no color. To achieve this, we combined corn starch, silica and micronized mica. Corn starch has a beautiful affinity for skin and creates a smooth, weightless texture. Silica has smoothing and absorptive properties that gently lifts oil without dehydrating skin. Finally, micronized mica adds dimension to the skin, while smoothing away the appearance of lines and imperfections.
All three of these products offer a refinement to the skin with an insurance policy of absorption—all without adding unpleasant texture and thick spackle-like layers to the skin.
Q: What makes these products suited for HDTV?
What makes this collection so timely is that whoever wears these products is going to photograph or film beautifully in high-definition. The products will look invisible to the naked eye, which is the key to creating a flawless makeup. We can now create thin layers and end up giving no color or texture. Makeup can be layered over and over again and artists can go in for touch ups without creating texture or changing the color of skin. The face will photograph well and look amazing to the naked eye in broad daylight. As television stations now move into high definition technology, higher pixilation and more perceptible lighting, Prep + Prime will help create beautiful makeup on television.
MAC Prep + Prime Line Filler, Skin Refined Zone & Transparent Finishing Powder
Q&A with Gordon Espinet
Vice President Global Makeup Artistry, M·A·C Worldwide
Q: What are the benefits of using makeup primer?
Using a makeup primer helps to perfect skins appearance as well as ease makeup application. It’s about using the best technology available to give the consumer the results they want, but without the a heavy makeup look. They want a visually perfect editorial finish without the use of additional colour products. At M·A·C, we are extremely focused on our artistry but are still very technology-driven. That is what the Prep + Prime Collection helps to do, in part by decreasing the need for additional color resulting in a more natural effect.
Q: Compared to other primers and line fillers, what makes the Prep + Primer Liner Filler and Skin Refined Zone different? How do they work with makeup?
Prep + Prime Line Filler and Skin Refined Zone does not alter skin’s natural tone regardless of being light, medium or dark. They don’t look peach on pale skin or lighten darker skin tones. It truly is colorless. Because they also dry-down quickly, it allows me to get the makeup when I’m in a panicked rush – they’re very makeup artist friendly.
Q: I’ve heard the Transparent Finishing Powder was especially popular backstage during Fashion Week. What makes it so special and appropriate for backstage usage?
Yes. It was extremely popular. In fact, it was used at Zac Posen, Badgley Mischka, Stella McCartney, Behnaz Sarafpour, Alberta Ferretti and Giles. To quote one of the makeup artists backstage: “It’s a powder that removes shine but doesn’t remove radiance.” It also casts enough of a glow to diffuse light, like when you put a filter on a camera lens without making it look too fuzzy.
Q: Any tips and tricks for using the Prep & Prime collection?
First of all, treat it as though it is makeup. Use the Prep + Prime Skin Refined Zone and Skin Protectant all over a clean face. Use Line Filler to target areas where you want to create a softer contour. It’s not spackle so don’t think a wrinkle will completely go away. It creates an optical illusion that instantly softens lines and ultimately helps diminish their appearance over time. Fill in the areas around and under the eyes (avoiding the lid) and the smile lines, center of the brow as well as the forehead. Tap, don’t rub when applying the Liner Filler and know that it will dry down quickly, so you won’t have to wait long to apply any other makeup you want to wear.
Once the other products have settled in, use the Transparent Finishing Powder in the t-zone or all over so that it gives you a glow. I find if you use the Prep + Prime products, you only need about half as much foundation or tinted moisturizer to get the same results.
Q: Can men use these products?
All skin types and tones can use these products, because they don’t make your face look made-up. They simply improve the way light reflects off of the skin. And you won’t be wiping color off on a shirt collar or handkerchief.
Q: How has High Definition television changed your job?
Television used to be about slapping on makeup, the fuller the coverage, the better. The way the lighting was previously done, heavy makeup couldn’t always be detected and flaws did not show as readily. Now television makeup artists must have a lighter touch and take the time to create a perfected face, more like editorial and photography — without the retouching. Light layers and contrast become very important and everything is seen through a magnifying glass. For both the consumer and professional makeup artist, you want to create a look where you really don’t see the makeup. Now, it’s so amazing how you can use foundation and not be able to tell. Prep + Prime makes makeup more mistake-proof. It gives the novice a professional touch.
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