M•A•C Cosmetics, the iconic global makeup authority, has teamed up with none other than the International pop culture phenomenon Hello Kitty, to create a colour story that takes its cue from both the fantastical world of Hello Kitty and the glamorous fashion scene. Somewhere between a coy girl and sexy siren, M•A•C Hello Kitty represents the desire in all of us to be both innocent and mischievous. More Angelina Jolie than Shirley Temple, the feisty new colour collection takes its inspiration from the complex, yet elegantly feminine sensibility. Please welcome M•A•C Hello Kitty available everywhere M•A•C is sold February 12, 2009.
In celebration of the partnership, M•A•C has taken it to the stylish next level and tapped into its fashion reservoir of friends and assembled a team of 30 internationally renowned designers, to create one-of-a-kind pieces that are inspired by the Hello Kitty collection.
“Since the inception of the brand, M•A•C’s roots have always been in fashion,” says John Demsey, Group President, M•A•C Cosmetics. “We support both up and coming and established designers by providing makeup artistry for their runway shows or creating limited edition designer colour collections. It was a natural fit to fuse two iconic brands with fashion, and give both M•A•C addicts and Hello Kitty obsessed fans something that will keep them talking for a long time,” says Demsey.
M•A•C asked designers to work within the colour palette of the Hello Kitty collection of black, grey, white and pink and posed the question, “What would M•A•C Hello Kitty wear if she were a fashionista?” And make no mistake, she is a girly, girl! Designers were given creative freedom to create pieces in their own aesthetic and on February 5th in New York, M•A•C will unveil the exclusive designs to the world with a global Hello Kitty cocktail party and fashion exhibit showcasing the ensembles. It will certainly be a M•A•C Hello Kitty Commotion!
“Hello Kitty is a gal who loves fashion and beauty. Like all true fashionistas, she can go sweet and mild or visit the wild side. With these incredible, distinct couture designs the various moods of Hello Kitty is playfully explored and defined.
This collection is truly modern, inventive and above all M•A•C,” said James Gager, Senior Vice President and Creative Director, M•A•C Cosmetics.
The M•A•C Hello Kitty fashion designer team includes the very talented; Blugirl, Catherine Malandrino, Charlotte Ronson, Dress33, Elie Saab, Emanuel Ungaro, General Idea – Bum Suk Choi, Giles, Hervé Léger by Max Azria, Kai Kühne, Kate Sylvester, Katy England, Manish Arora, Marchesa, Miro, Opening Ceremony, Qiu Hao, Rosa Cha, Ruffian, Sang Beg Ha, Shu-Chi Huang, Sinha Stanic, Tadashi Shoji, The Blonds, threeasFOUR, Vicente Villarin, Yigal Azrouel, Zac Posen, Zimmermann.
The designs include both avant-garde and more traditional creations from smart cocktail frocks to Kitty couture swimwear.
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