GET A PIECE OF M•A•C HELLO KITTY:
Designs to be auctioned on eBay benefiting The Museum at The Fashion Institute of Technology
The M•A•C Hello Kitty designs will be auctioned off on eBay, with all proceeds benefiting The Museum at The Fashion Institute of Technology (FIT) in New York. Specifically the proceeds will go to the Acquisition Fund, which allows the museum to acquire garments for their permanent collection from up and coming design talent who cannot afford to donate. Additionally, the Hello Kitty designs created by Katy England for the M•A•C Hello Kitty collection visuals will be donated to the museum’s permanent collection and will be on display in the museum’s lobby following the February 5th event.
Valerie Steele, Director and Chief Curator, The Museum at FIT, said, "Hello Kitty has always been a unique fashion icon, so we are delighted to acquire Katy England’s Hello Kitty-inspired ensembles for the museum’s permanent collection. We are also grateful to MAC Cosmetics and Hello Kitty for contributing the proceeds from their eBay auction to the museum’s Acquisition Fund so that we may purchase other museum quality looks from young designers."
Two M•A•C Hello Kitty designers will be showcased at the trend–setting Opening Ceremony store on Howard Street in New York City. The Hello Kitty garments will also be featured on the M•A•C Cosmetics Facebook page, currently the largest cosmetic brand fan site with over 122,000 fans. There will be an eBay link to the Hello Kitty auction so that M•A•C fanatics can easily click to and bid on the designs.
HOW TO BID?
On Monday February 9, 2009 at 10:00pmEST/7:00pmPST, the M•A•C Hello Kitty charity auction will go live on eBay. To bid on these exclusive designer creations, please visit www.ebay.com/machellokitty. Bidding will be open internationally and will remain live for ten days. Payment will be accepted through major credit cards only, via PayPal. The auction will close on February 19, 2009 at the same time it began.
Available
M•A•C Hello Kitty colour and accessory collection is available February 12, 2009 and M•A•C Hello Kitty Kouture is available on March 5, 2009 at all M•A•C locations, 1.800.588.0070 and www.maccosmetics.com
About M•A•C COSMETICS
M•A•C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M•A•C is now sold in over 65 countries worldwide. For a M•A•C location visit maccosmetics.com.
About SANRIO
SANRIO develops, distributes and licenses a collection of gift, stationery and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 85 SANRIO boutiques. For more information, please visit www.sanrio.com.
About The Museum at FIT
The Museum at FIT is the only museum in New York City dedicated solely to the art of fashion. Best known for its innovative and award-winning exhibitions, which have been described by Roberta Smith in The New York Times as “ravishing,” the museum has a collection of more than 50,000 garments and accessories dating from the 18th century to the present. Like other fashion museums, such as the Musée de la Mode, the Mode Museum and the Museo de la Moda, The Museum at FIT collects, conserves, documents, exhibits, and interprets fashion. The museum’s mission is to advance knowledge of fashion through exhibitions, publications, and public programs. Visit www.fitnyc.edu/museum.
The museum is part of the Fashion Institute of Technology (FIT), a college of art and design, business and technology educating more than 10,000 students annually. FIT, a college of the State University of New York (SUNY), offers 44 majors leading to the AAS, BFA, BS, MA, and MPS degrees. Visit www.fitnyc.edu.
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