Physicians Formula Launches Campaign Asking Women to 'Share Their Passions'

Do you want to tell the whole world about what you're most passionate about, and at the same time win a trip to LA, a makeover, makeup lessons and one year's supply of beauty products?



Physicians Formula and Brickfish have teamed up to launch ‘Share Your Passion’, which follows the lead of Physicians Formula’s promise to deliver its products with passion. The campaign asks entrants to submit photos or videos describing what they are passionate about. One winner, selected by Physicians Formula from the top 200 highest scoring entries, will win a trip to Los Angeles for a makeover and one-on-one makeup lessons from Physicians Formula’s professional celebrity makeup artist, Joanna Schlip.

Brickfish, a social media marketing network, helps brands spread their messages virally via their customers. They have just launched a new effort with the Physicians Formula to help them take their ‘Share Your Passion’ campaign to the social web. Here are the details:

· The campaign asks entrants to submit photos or videos describing what they are passionate about.

· Consumers share their entries with each other via social media to get votes and reviews

Entries are also ranked according to how “viral” they are (meaning how much they’ve been circulated throughout the Internet, be it via social networks, email, IM, or other sites)

Duration: February 5, 2009 12:00 AM (PT) - March 19, 2009 11:30 PM (PT)

Rewards:

Grand Prize: One winner, selected by Physicians Formula from the top 200 highest scoring entries, will win a trip to Los Angeles for a makeover and one-on-one makeup lessons from Physicians Formula’s professional celebrity makeup artist, Joanna Schlip. The winner will also receive a year’s supply of all of the products Joanna recommends.

Runner-Up: One winner, selected by Physicians Formula from the top 200 highest scoring entries, will receive the ultimate swag bag of Physicians Formula products.

Most Viral: Ten winners, selected by Physicians Formula from the top 200 Most Viral entries, will receive a swag bag from Physicians Formula including all of the new product releases matched to their skin tone for a year. Learn about Most Viral.

Sign-Up Sweepstakes: Six winners, who fill out the sweepstakes form in the Campaign Highlights area of Physicians Formula “Share Your Passion" Campaign or who opt-in from the Submit Entry tab, will be randomly selected weekly to win a gift bag of Physicians Formula products.

Here’s an example of an entrant that is passionate about helping change the lives of children who live in poverty stricken nations.

You can check out at the campaign HERE for entire contest rules and regulations.