Sheer Minerals
A lightweight, loose powder foundation gives skin a
smooth, radiant look with a natural finish. Special mineral complex helps keep skin healthy and nourished.
Mineralize SPF 15 Foundation/Loose
Light
Light Medium
Medium
Medium Plus
Medium Dark
Medium Deep
Dark
Deep Dark
Deeper Dark
Suggested Retail Price $29.00 U.S./$35.00 CDN
Mineralize Sheersheen Powder/Loose
(international except asia)
A sheer, loose mineral powder that gives a luminous glow to the face. The natural micro-fine mineral highlights the complexion and helps minimize that
appearance of flaws on the skin.
Sheerbronze Soft bronze with gold pearl
Lucent Faded mid-tone pink with pink and white pearl
Silver Aura Muted pinky beige with silver shimmer
Suggested Retail Price $19.50 U.S./$24.00 CDN
Mineralize Skinfinish
Soft and Gentle Gilded peach bronze
So Ceylon Rose bronze with golden bronze veining
Petticoat Pale rose with gold and amber veining
Suggested Retail Price $25.00 U.S./$30.00 CDN
Brush
181 Small Buffer
Suggested Retail Price $30.00 U.S./$36.00 CDN
182 Buffer
Suggested Retail Price $45.00 U.S./$55.00 CDN
Available
North America October 16, 2008 at all M·A·C locations,
1.800.588.0070 and www.maccosmetics.com
International October 2008 at all M·A·C locations,
1.800.588.0070 and www.maccosmetics.com
The mania for mineral-rich makeup-foundation, powders, blush, eye shadows – is ever on the ascendant. Minerals will glorify and galvanize M·A·C’s latest mineral earth-offerings, and showcase our permanent Mineralize collections.
The mania for mineral-rich makeup-foundation, powders, blush, eye shadows – is ever on the ascendant. Minerals will glorify and galvanize M·A·C’s latest mineral earth-offerings, and showcase our permanent Mineralize collections. The Artists have only but to ask: We are delighted to bring back our best-selling Mineralize Eye Shadow and Mineralize Blush at their request…three eye shadows from A Muse, three from Antiquitease, and six blush shades from Sonic Chic. Two shimmer shades of Mineralize Skinfinish will be permanent as well. In addition, brushes that are the most effective with Mineralize products will prove indescribably indispensable. Now available together in one permanent collection.
MINERALIZE SATINFINISH SPF15 FOUNDATION
NC15
NC20
NC25
NC30
NC35
NC37
NC40
NC42
NC44 Ex-Asia
NC45
NC50 Ex-Asia
NW20 EX-N. Asia
NW25 Ex-N. Asia
NW30 Ex-N. Asia
NW35 Ex-N. Asia
NW43 Ex-N. Asia
NW45 Ex-N. Asia
NW50 Ex-N. Asia
Suggested Retail Price: $28.00 U.S./$33.50 CDN
MINERALIZE SKINFINISH
Soft And Gentle Gilded peach bronze
Gold Deposit Gold copper bronze with gold sparkle
Petticoat Pale rose with gold & amber veining
Suggested Retail Price: $25.00 U.S./$30.00 CDN
MINERALIZE SKINFINISH/NATURAL
Light Soft pale beige
Light Medium Pale golden beige
Medium Soft creamy beige
Medium Plus Tan beige
Medium Dark Caramel beige
Medium Deep Rich golden tan
Dark Deep caramel
Deep Dark Rich golden bronze
Suggested Retail Price: $25.00 U.S./$30.00 CDN
MINERALIZE SPF15 FOUNDATION/LOOSE
A Lightweight, loose powder foundation. Gives skin a smooth,
radiant look with a natural finish. Special mineral complex
helps keep skin healthy and nourished.
Light, Light Medium, Medium, Medium Plus, Medium Dark
Medium Deep, Dark, Deep Dark, Deeper Dark
Suggested Retail Price: $29.00 U.S./$35.00 CDN
MINERALIZE EYE SHADOW (DUO)
Engaging Pinky beige and yellow gold with rose veining (frost)
Earthly Riches Deep plum and dirty deep grey with pink veining (frost)
Family Silver Dirty light silver and midtone dirty silver
with gold veining (frost)
Heat/Element Rich yellow gold/rusty red brown (frost)
Illusionary/Burning Ambition White gold with gold pearl/deep milk
chocolate (frost)
Bright Side/Gallery Gal Champagne gold/soft olive green (frost)
Suggested Retail Price: $17.50 U.S./$21.00 CDN
MINERALIZE BLUSH
Dainty Light yellow pink with gold pearl (frost)
Warm Soul Midtone beige with gold pearl (frost)
Gleeful Deep dirty blue pink with gold pearl (frost)
Gentle Raspberry with gold pearl (frost)
Love Joy Warm midtone brown with gold pearl (frost)
Love Thing Dirty burgundy with gold pearl (frost)
Suggested Retail Price: $21.00 U.S./$25.00 CDN
BRUSH
109 Small Contour
Suggested Retail Price: $32.00 U.S./$38.50 CDN
187 Duo Fibre Face
Suggested Retail Price: $42.00 U.S./$50.50 CDN
188 Small Duo Fibre Face
Suggested Retail Price: $34.00 U.S./$41.00 CDN
190 Foundation
Suggested Retail Price: $32.00 U.S./$38.50 CDN
217 Blending
Suggested Retail Price: $22.50 U.S./$27.00 CDN
239 Eye Shader
Suggested Retail Price: $24.50 U.S./$29.50 CDN
182 Buffer
Suggested Retail Price: $45.00 U.S./$55.00 CDN
AVAILABLE
North America October 16th, 2008 at all M·A·C locations,
1.800.588.0070 and www.maccosmetics.com
International October 2008 at all M·A·C locations,
1.800.588.0070 and www.maccosmetics.com
NICK GAVRELIS, VICE PRESIDENT DIRECTOR OF GLOBAL PRODUCT DEVELOPMENT, M·A·C COSMETICS ISABELLE ROVNER, DIRECTOR OF GLOBAL PRODUCT DEVELOPMENT, M·A·C COSMETICS
What makes M·A·C Mineralize different from other mineral brands?
M·A·C is the makeup authority and known for professional, stay-true makeup colours and textures. M·A·C has always used minerals in its makeup products, but the introduction of M·A·C Mineralize called for the development of special formulations
and innovative techniques. These new methods allowed us to create Baked, Loose and Fluid Mineralize Products.
Baked: Mineralize Skinfinish, Mineralize Skinfinish Natural, Mineralize Blush, Mineralize Eye Shadow
These formulas are free of traditional binders found in pressed powders and are baked for 24 hours through a unique process on terracotta tiles. The result is superb skin adhesion, pure colour, luminous dimension and a luxurious light finish.
Loose: Mineralize SPF 15 Foundation Loose
Many competitive mineral loose foundations can yield high buildable coverage, but with a more shimmery finish on the skin. M·A·C Mineralize Foundation Loose needed to be different. Our approach was to create a fresh-looking medium buildable coverage in a natural finish, but without the pearly shine. We also set out to have greater shade integrity; other mineral loose foundation shades that provide SPF coverage often have a greying of colour due to the active ingredients. We formulated M·A·C Mineralize Foundation Loose to offer the best of both worlds: SPF 15 protection with
true shade integrity.
Our “Caplicator” is also a unique point of difference. The built-in applicator puff allows for a more portable and less messy way to travel with Mineralize Foundation Loose. It also allows for flexibility – use with the Caplicator or a traditional makeup brush. M·A·C 109 and 182 Brushes are designed specifically to pick up just the perfect amount of product and give a beautiful precise application to face.
Fluid: Mineralize Satinfinish SPF 15 Foundation
The M·A·C Mineralize Satinfinish SPF 15 is a fluid foundation in a pump bottle that delivers a radiant, healthy look with a comfortable wear. The formula is rich in emollients, moisturizing properties and most importantly, minerals.
Mineralize Satinfinish Foundation SPF 15 gives a buildable low to medium coverage in a radiant natural-satin finish with UVA/UVB SPF 15 protection. The formula contains mica as the mineral source, which provides natural light-reflecting properties to give skin a soft, diffused appearance. It also contains Multimineral Complex IV, a water-based solution of Potassium, Magnesium, Sodium and Zinc, that helps nurture skin. Lastly, we built in an enzyme-protecting plant-derived complex, which including Beet Root Extract, Haberlea Rhodopensis Leaf Extract and Yeast Extract, to help moisturize and create a smoother, re-energized-looking complexion.
What is the baking process and what are the advantages?
M·A·C Mineralize Powders begin as a “dough” made from finely milled Sericite, Mica and Talc. This dough contains a special blend of 77 minerals that undergoes a patent-pending bio-fermentation process to create a yeast extract base. The formula also has Jojoba Oil, which gives it a creamy moist texture and helps hold the powder together.
These Mineralize products are carefully moulded onto special terracotta tiles and baked between 24 and 48 hours in a special oven. The powders are then cooled for 24 hours, during which time the terracotta tiles allow for the water in the formula to evaporate, creating the light, airy texture M·A·C Mineralize is known for.
No two compacts are the same. This is especially noticeable in some of the marbleized Mineralize Skinfinish Powders and Eye Shadows, as the marbleization is done by hand when the “dough” is being formed on the tile. The pearls in the formula are literally pulled through the dough to create this unique and beautiful effect.
Do M·A·C Mineralize products offer broad-spectrum coverage?
Yes. Specifically, M·A·C Mineralize Satinfinish SPF 15 Foundation and M·A·C Mineralize SPF 15 Foundation Loose.
Both Mineralize formulas offer broad-spectrum UVA/UVB protection with SPF 15 and PA+(+) rating for Asia.
GORDON ESPINET, VICE PRESIDENT GLOBAL MAKEUP ARTISTRY, M·A·C WORLDWIDE
Q: Why is mineral makeup such a huge trend right now?
A: For a long time, women have wanted an alternative to the heavy powders and foundations that are on the market. They want their skin to be flawless but not made up and mineral products fit that need. We of course still have plenty of customers who cannot live without their full coverage, but that is why M·A·C is the makeup authority, we have something for everyone. It’s about having choices.
Q: Do you apply mineral makeup differently than non-mineral makeup?
A: Mineral makeup is no different than any other makeup when it comes to application techniques. The difference is in the final look. Mineral makeup provides a more natural appearance and always looks perfectly applied. As with all makeup, be sure that you choose the correct colours and begin with less product as it is easier to add product than it is to remove excess.
Q: For someone using mineral makeup for the first time, what differences can they expect to see from non-mineral makeup?
A: For someone who is using mineral makeup for the first time, the biggest difference that they can expect to see is the ease in application. Mineral makeup is incredibly natural-looking, it seems to blend itself into skin. M·A·C mineral makeup is also long-wearing.
Q: What are the differences between M·A·C Mineral Makeup and traditional mineral makeup products?
A: A point of difference with M·A·C mineral makeup is the variety of products that we offer – we are not just limited to powder foundations. M·A·C Mineralize meets everyone’s mineral needs with Liquid, Baked and Loose formulas. Each formula is rich with natural minerals that help nourish the skin. All M·A·C Mineralize products are dermatologist and opthamologist-tested.
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