ESTÉE LAUDER INTRODUCES
PURE COLOR CYBER EYES
BY TOM PECHEUX, ESTÉE LAUDER CREATIVE MAKEUP DIRECTOR
A lot of drama on the eyes creates sensuality, a sexiness. Smokey eyes are sexy and playful and I wanted to give women different ways to wear the look, anytime.”
Tom Pecheux, Creative Makeup Director, Estée Lauder
Estée Lauder and Creative Makeup Director, Tom Pecheux, introduce a new dynamic trend in color makeup that boldly paints the eyes in graphic pigments… introducing new Pure Color Cyber Eyes. This powerfully modern collection, features eyeshadows in richly pigmented shades with a futuristic, hypermetallic finish, eye pencils that dazzle and define eyes in strikingly chic hues and mascaras that create a lush display of vibrant color. In this animated trio, the eyes take center stage in shades of electric blue and teal, stimulating copper and silver and fiery purple and green with accents of blackened black and brown creating the opportunity to play with color for endless eye looks.
Texturally Graphic Shadows Drench Lids in Drama
Ravage eyes in a modern transformation of the classic eyeshadow formula with new hyper-metallic shades that are both mysterious and intensely theatrical. New, limited edition Pure Color Gelée Powder EyeShadows include a first-to-market, “tribrid” system that changes the way makeup can be worn, wet or dry, for an application and wear that revolutionizes the current eyeshadow category. The “tribrid” Prisma Shine™ technology is an all-in-one liquid, powder and gel that creates a texture that is futuristically bouncy and malleable for an eyeshadow that smooths on like molten metal for an extreme sheen. The shadow retains its unique structure and texture after coming into contact with a wet or dry brush and is long-lasting, non-fading, non-flaking and non-creasing for an optimal wear.
The exclusive formula can be worn in two finish options: apply wet for a hyper-metallic charged flash of color or dry for a subtle shine finish. Six vibrantly decadent shades, Cyber Copper, Cyber Pink, Cyber Lilac, Cyber Silver, Cyber Green and Cyber Teal, allow for complete versatility in creating a range of eye looks, while the accompanying specially designed, high-performing sponge-mitt applicator is recommended for exceptional application, either wet or dry.
Luxe Liners in Crush-Worthy Hues
Complement lustrous lids with a perfectly paired eyeliner for maximum definition. Six smoldering shades of the new Pure Color Intense Kajal EyeLiner are introduced with 70% pure pigments to provide a furious explosion of dramatic color on the eyes. Inspired by the kajal used in ancient India, these brilliant liners are gorgeously applied in Blackened Black, Blackened Cocoa, Blackened Plum, Blackened Sapphire, Blackened Olive and Electric Teal to create the new definition of a daringly smokey look.
Adorn eyes in these raw shades with a formula that can be applied easily on the inner or outer rim and is long-lasting, long-wearing, non-skipping and non-tugging.
Two are limited edition (Blackened Olive, Electric Teal), while the other four will stay in the Estée Lauder collection for eyes that will continuously mesmerize.
Lustful Lashes in Extreme Shades
Create lashes that burst with artistic sensuality with new, limited edition shades of Sumptuous Extreme Lash Multiplying Volume Mascara in Extreme Teal, Extreme Violet and Extreme Copper. Using the exclusive Extreme BrushComber™ - an oversized brush with a unique shape that gives you all the thickening of a brush with the definition of a comb - paint lashes in the all encompassing Extreme Bold Volume Formula™, which is a special blend of three customized lash building fibers. The limited edition jewel tones hyper-magnify lashes to scream avant-garde opulence.
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