What One MAC Viva Glam Lipstick Can Do

For Viva Glam From Our Lips swatches and review, CLICK HERE.

For Viva Glam From Our Lips colour story,CLICK HERE.

For Q & A with James Grager, Cyndi Lauper and Lady Gaga, CLICK HERE.

Today, M∙A∙C Cosmetics and the M∙A∙C AIDS Fund introduce their new Viva Glam spokeswomen: Lady Gaga and Cyndi Lauper. As part of the “From Our Lips” campaign, M∙A∙C will introduce Viva Glam Gaga and Viva Glam Cyndi lipsticks. Each lipstick will retail for at $14.00 with 100% of the selling cost donated to the M·A·C AIDS Fund.

The M·A·C AIDS Fund, the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. It is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. To date, the M·A·C AIDS Fund has raised over $150 Million in 67 countries exclusively through the sale of M·A·C’s VIVA GLAM Lipstick and Lipglass, donating 100 percent of the sale price to fight HIV/AIDS.

Here is what one Viva Glam lipstick you purchase can do. And you think $14 dollars plus change nowadays can't buy anything!

WHAT ONE VIVA GLAM CAN DO…
FOR MEN, WOMEN AND CHILDREN AFFECTED BY HIV/AIDS
NORTH AMERICA

Pay for 8 individually tailored, nutritious home-cooked meals
Cover 1 personal nutrition counseling session with a registered dietician
Pay for 2 emergency boxes filled with non-perishable food
Fund the printing of 15 copies of “Tips to Eating Well with HIV/AIDS” booklets
Buy 18 personalized birthday cakes to be hand-delivered to a person living with HV/AIDS (PLWHA) on his/her birthday
Provide 7 nutritious meals
Buy 1 week’s supply of groceries (about 4 bags of food) for 2 clients
Provide 5 nutritionally balanced, home-delivered meals
Purchase 5 healthy snack packs of milk, juice, fruit, yogurt and bread
Provide 50% of the recommended daily intake of fruit and vegetables for 3 individuals for 1 week
Pay for a 15-minute follow-up visit with a trained nutrition counselor, including a BIA test (a computer analysis that detects the presence of biochemical influences that affect AIDS)
Purchase 14 blood glucose monitoring strips
Provide fuel for MANNA trucks for 37 deliveries of nutritionally sound meals
Provide 10 medically appropriate meals
Buy 50 pounds of onions, 20 pounds of potatoes or 475 jelly packets
Provide the Sunday meal for 5 people at the Denison Residential Housing Program
Purchase 1 Transit Day Pass for a client in the Homeless Outreach Program to view potential accommodations
Provide 1 weekly meal for 2 clients in the Transitional Housing Program
Provide lunch for 4 at the Jarvis Residence communal dining
Pay for 1 Maxi-Pharmadose Medication Organizer to help a client manage their complex treatment regimen
Pay for 1 private therapeutic recreation session for 1 client
Purchase 1 food pantry bag for a family of 3 for 1 day
Pay for 1 Hospitality Kit containing personal hygiene and grooming essentials for a client entering a housing program

INTERNATIONAL

Provide 1 nutritious meal for a support group for 2 days
Provide support and education for 5 pregnant women diagnosed with HIV/AIDS giving them the tools to prevent transmission to their unborn child
Provide 2 children with 2 meals per day at Noah’s Ark for 1 month
Buy 1 pair of school shoes for a child orphaned by AIDS
Purchase 1 school starter pack of stationery for a child orphaned by AIDS
Buy 1 vegetable seed starter pack for a community garden
Purchase health education posters for a child care resource centre
Provide 1 Party Pack for a child to celebrate Christmas, Easter or a birthday.

M·A·C AIDS FUND FACT SHEET
THE M·A·C AIDS FUND IS A LEADER IN THE GLOBAL FIGHT AGAINST HIV AND AIDS, SUPPORTING ORGANIZATIONS WORLDWIDE THAT ARE WORKING TO COMBAT THE EPIDEMIC AND IMPROVE THE LIVES OF PEOPLE LIVING WITH AND AFFECTED BY HIV AND AIDS. THE PHILANTHROPIC ARM OF M·A·C COSMETICS, THE M·A·C AIDS FUND HAS INVESTED MORE THAN $150 MILLION TO ORGANIZATIONS IN MORE THAN 67 COUNTRIES SINCE ITS FOUNDING IN 1994.

FUNDRAISER
Grants made by the M·A·C AIDS Fund are generated by a consumer-based giving model that directs 100 percent of sales from M·A·C’s VIVA GLAM Lipstick and Lipglass. M·A·C Cosmetics underwrites the cost of the product, donating the full $14 sale price to the cause, including would-be profits for retail partners.

INDUSTRY LEADER
A pioneer in the HIV/AIDS arena, the M·A·C AIDS Fund has been a trailblazer for the last 15 years, funding groundbreaking programs and investing in regions that are not often prioritized by other funders. The Fund’s work has often inspired other similar organizations to follow suit, investing in new and experimental programs and underserved regions.
As the largest corporate non-pharmaceutical HIV and AIDS funder, the M·A·C AIDS Fund strives to make a meaningful difference in the lives of people living with and affected by HIV and AIDS. It focuses on highlighting the link between poverty and AIDS, and strengthening services available to underserved populations.

CORPORATE HEART AND SOUL
The M·A·C AIDS Fund was the brainchild of Frank Toskan and Frank Angelo, cofounders of M·A·C Cosmetics. As the AIDS epidemic spread and began to ravage the fashion and entertainment worlds in the early 1990s, the two
searched for a way to respond to their personal and profound sense of loss. Encouraged by M·A·C employees, they decided to make HIV and AIDS organizations the beneficiaries of the company’s charitable focus. The M·A·C AIDS Fund has become the heart and soul of the company, contributing to an employee retention rate that beats the industry standard by more than 30 percent.

FAST FACTS*
Founded By M·A·C Cosmetics in 1994
Funds Raised total more than $150 million (USD)
11 million VIVA GLAM Lipsticks Sold
We Work in 67 countries
More Information www.macaidsfund.org
*As of February 10, 2010